We created a series of dynamic print ads depicting a tornado of power gems erupting from the product bottles in order to visualise the powerful cleaning action of the revolutionary new Persil Power Gems.
Mullen Lowe Open approached us for our proven expertise in creating complex CGI sculptures with photographic subtleties of lighting and materials. This campaign visually hinged on two details: the intricate texture and detailing of the Power Gems, and the precise choreography of literally thousands of them.
Agency MullenLowe Open
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