We were tasked with creating an image that promoted and showcased the health benefits of the Angina medicine Ranexa. The brief was to visually explain how Ranexa clears the arteries and restores the heart, which in turn, was visually conceived as a lake and its tributaries depicting the heart and valves.
 
Using Andy Glass' aerial photography on New Zealand's wilderness, we composited together various original shots to build our final image. Conjuring up a lake is just the sort of challenge we love here at SB and was a great large-scale landscaping that not only won the International Photography Award for best Digitally Enhanced Image, but went onto pick up lots of gongs in the Clio Awards.
IPA blue award logo
RX Club Award Logo_blue
Credits

Credits

Client Ranexa

Agency Giant, San Francisco

Photographer Andy Glass

IPA Photo Awards Bronze - Digital Enhancement

The RX Club Awards x2 Awards of Excellence – Landscape

Discover Similar Work

Get in touch

If you would like to learn more about how we help our client partners, then get in touch. We’ll share some of our latest work, recent innovations and insights, and lend a friendly ear to help solve any challenges you might be facing.

What’s your enquiry?