Roche Lightbulbs
We produced both still images and animation to support a Multiple Sclerosis campaign. The full production brief included VFX work as well as modelling, texturing, lighting, animation and comp.
 
The award-winning Disease Activity Lightbulb campaign visualises the neurone deterioration of MS sufferers. To accompany a series of stills, we created a cinematic animated journey through a lightbulb forest, and edited it with motion graphic sequences. We needed to create a large atmospheric but vacant environment, where countless flickering bulbs are seen swinging. The hero bulb would burn out and the neurone fracture and crumble. Because there were a lot of heavy refractions in the scene we rendered much of it at lower resolutions, and compensated by overlaying higher resolution non-refractive renders.
Roche Lightbulbs final 1

Awarded

RX Club Award Logo_blue
Global awards logo
Vector (2)

You delivered a stellar product, adhered to the timelines, you were extremely responsive and you were always flexible despite all of the crazy last-minute changes. We look forward to working with you again. Thanks for everything!

Anne Squadrito
Creative Director/Art, Ogilvy
Credits

Credits

Client Roche
Agency Ogilvy CommonHealth
RX Club Awards Silver - Trade Show Banners
Global Awards Finalist - Art & Technique

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