For this stunning animation, we collaborated with Singer Reimagined to launch their latest timepiece - the Singer Flytrack Prime Edition
Singer Reimagined’s philosophy is to create sensational, emotional campaigns to capture the essence of their luxury timepieces, so naturally this creative partnership was a dream for the SB team. Together, we’ve crafted a 36-sec evocative and scintillating film that truly embodies the brand and timepiece, captivating Singer Reimagined’s audience across their global social network.
Singer Final 3

We initiated the project with a highly detailed storyboard which blew Singer Reimagined’s creative team away - making for an extremely efficient and streamlined production process. Working remotely with the brand’s CAD data to model the watch yielded a photorealistic result with little post-production required. 

As often found, data prep can be challenging as watches can have elements with sharp edges, making it hard to UV as the geometry is triangulated and dense. Some parts had to be retopologised or remodeled, but overall we received high quality CAD data.

Read our interview with Singer Reimagined’s Co-founder and Creative Director, Marco Borraccino.

Stay tuned by following us on social media for exclusive BTS content.


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Brand Singer Reimagined

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