We were tasked with creating still images of a model blowing square bubbles to support the launch of Starburst bubble gum.
We blended photography with CGI model-making for Starburst’s bubble gum print campaign. A model was photographed blowing bubble gum bubbles, we then created a square bubble in CGI that perfectly matched the colours, tone, style and lighting of the shoot. By using CGI, we were able to intricately explore the properties of bubble gum, and get creative with the shape of the bubble to echo the classic Starburst shape. Finally, we were tasked with compositing and grading the images to create a striking set of ads.
Agency CHI DDB New York
Photographer Andy Glass
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