Strongbow Cloudy Apple

Working with St Luke’s, we took Strongbow’s Cloudy Apple Cider to market in Heineken’s largest launch campaign to date. We were brought in early to help visualise the concept and propose/deliver the creative solutions that would bring these ideas to life.

Strongbow Cloudy Apple final

From initial concept visuals to a fully realised multi-channel campaign, we created modular assets for a TV commercial, as well as print and digital poster sites, and bus wraps and special build sites including the main escalator space at London's Euston and a 100ft tunnel at London’s Angel tube station. Mixing stills and live-action shoot production with virtual environments, character animation, particle simulation and complex VFX, we worked around the clock to bring the concept to life in just six weeks.





International Creativity awards logo


Vector (2)
When you’re tasked with creating a fully animated CG cloud commercial with next to no time, one might usually worry. Rest assured, in Saddington Baynes’ expert hands the work was completed on time and within budget. They really worked tirelessly - round after round of exploration and crafting every detail and they didn’t even blink. It’s always fun working with their creative team and they definitely bring an additional dimension to a project. Final film looks absolutely amazing - stirring stuff. Fab job, thank you guys.
Caspar Redgrave


Client Strongbow
Agency St Luke's
Glass Photography Nigel Crane
Bubbles Videographer Mark Emberton
International Creativity Awards Silver - Digital Billboard Campaign
International Creativity Awards Silver - Consumer TV Campaign

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