Working with Saatchi & Saatchi we created this image for Theraflu’s ‘Break Free’ campaign, which ran in various Russian publications, including ‘Hello!’, ‘Men's Health’ and ‘National Geographic’. This tired and run down ground controller is breaking free from his cold and flu, and becoming a healthier version of himself after having had a dose of Theraflu.



Client Novartis

Agency Saatchi & Saatchi, NY

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