We created six bottles showcasing the individual qualities of different products whilst ensuring they sat together as an overall creative concept.
We had a key role in framing and shaping the initial concept and delivering creative input. Seemingly simple, the concept was more complicated than it first appeared. Creating six bottles with different visual components led to six mini projects, each requiring a different approach, but ensuring the final images sat together with a unique style. Each bottle required numerous levels of experimentation to perfect its shape, pattern, colour, tone, transparency and texture.

Once the bottles had been finalised, we worked with Saatchi & Saatchi NY to create a set of backgrounds that put the bottles in the real world.


Client Tide
Agency Saatchi & Saatchi, NY

Vector (2)

We partnered with Saddington Baynes for the creativity, talent and skill they bring to the table. This project really allowed SB to flex their creative muscles. Their talent is incredible and they provided us with amazing bottles.

Arc Worldwide

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