To produce an integrated still & loop-able motion campaign of a patient inside a water balloon. The print asset needed to capture a frozen moment of the patient’s bed sheets and hair billowing against the water, whilst the bed bobbed within the balloon. The motion required independent live moments of billowing and fluttering effects, while the balloon swung and the bed bobbed weightlessly.
Consistency is key in any integrated campaign so this conceptual piece needed clever planning to allow the stills and motion elements to marry up.
Photographer Sara Forrest
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