Yahoo wanted a beautiful golden globe, featuring Cannes in France, for a campaign they were running in the US. We leapt to the challenge, firstly producing a series of detailed concept sketches and test materials before going on to model the whole globe. Aiming for an invitingly-textured, touchy-feely result, this allowed us to taste-test different effects to find the one that generated the desired consumer response.
Agency Goodby Slverstein & Partners, SF
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