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We Deliver Initial Concept to Full Delivery
Saddington Baynes is a full-service production studio, supporting agencies during the pitching, concepting or full production stages of healthcare campaign visuals, experiences, and content.
Leveraging cutting-edge technology and our AI expertise, we uncover the emotive story behind campaigns, delivering efficient, innovative, and lasting creative solutions.
We enhance our clients offerings at every stage, from budget-optimized production strategies to multi-channel execution and polished final visuals powered by tech-driven innovation.
Concept Development
Brainstorming and ideation to generate initial concepts based on project goals and client brief. The key here is the genesis of a great collaboration.
Boardomatics / Animatics
Basic 3D models or storyboards are used to plan camera movements, pacing, and overall visual structure before full production begins. This often starts with choosing the right tone of music and potential voice-over.
Illustrative Key Visuals / Styleframes
We develop detailed designs, including characters, environments, and visual effects elements, often through original concept art and digital rendering.
Pitch Work
Pitch work in healthcare advertising requires a blend of creativity, strategic thinking, industry knowledge, and regulatory compliance to effectively capture and communicate the client’s brand essence and campaign objectives.
Saddington Baynes collaborates with agencies and brands to innovate, differentiate, and align with the client’s vision and business goals.
Premium Early Stage Concepts driven by AI
We produce early-stage concepts that are tailored to specific healthcare products, treatments, or services, focusing on unique selling propositions (USPs), patient benefits, and market positioning.
We ensures AI-generated concepts comply with healthcare advertising regulations, maintaining accuracy, transparency, and ethical standards in medical claims and data usage.
Rapid CG Visualizations and Storyboards
Creating sequential illustrations and/or storyboards to visualize key scenes and sequences, helping to plan the visual narrative.
3D branded Meta-humans
Meta-humans in healthcare advertising represent a futuristic approach to digital marketing and patient engagement, leveraging advanced 3D technology to humanize brands, enhance communication, and deliver personalized healthcare experiences.
We use utilize cutting-edge 3D modeling, animation, and rendering techniques to create highly realistic and customizable virtual characters.
Campaign Visuals – HCP & Consumer
Healthcare Professional (HCP) Campaign Visuals
Target Audience: Primarily aimed at physicians, nurses, pharmacists, and other healthcare providers.
Objective: Educate and inform about medical products, treatments, or services, emphasizing clinical efficacy, safety, and evidence-based outcomes.
Call to Action: Encourages HCPs to consider prescribing or recommending the advertised product, with emphasis on its benefits and differentiation from competitors.
Consumer Campaign Visuals
Target Audience: General public, patients, caregivers, and potential consumers of healthcare products or services.
Objective: Raise awareness, promote brand recognition, and influence consumer behavior towards health-related choices.
Visual Elements: Emphasize emotional appeal, lifestyle benefits, and relatable scenarios that resonate with the target audience’s health concerns or aspirations.
Tone and Style: Approachable, empathetic, and sometimes aspirational, aiming to connect on a personal level and evoke positive emotions.
Call to Action: Encourages consumers to inquire about the product, consult their healthcare provider, or take specific health-related actions, often reinforcing the message with a memorable tagline or visual motif.
Cross-Platform Journeys
Partnering with agencies, we elevate healthcare pitches with creative visualizations. As a legacy agency reborn, we’ve embraced new design and technology tools to better and swiftly serve our clients.
Our experienced studio comprises elite designers, VFX specialists, and AI Molecular Artists, all focused on healthcare visualizations.
MOA/MOD/KOL videos
The key aspect is to understand the primary goals of this offering. Saddington Baynes has a long history of creating and understanding these specific requirements.
Mechanism of Action (MOA) Videos
Purpose: MOA videos explain how a medical product or treatment works at a biological or molecular level.
Content: Typically includes animations, diagrams, or simulations to illustrate the interaction between the product and the targeted disease or condition.
Audience: Primarily aimed at healthcare professionals (HCPs) to deepen their understanding of the scientific rationale behind the product’s efficacy and mechanism.
Mode of Delivery (MOD) Videos
Purpose: MOD videos detail how a medical device or treatment is administered or applied to patients.
Content: Demonstrates step-by-step procedures, usage techniques, or patient testimonials to showcase the ease, safety, and effectiveness of the product in clinical settings.
Audience: Targets HCPs, nurses, and caregivers who need practical information on product application or usage protocols.
Key Opinion Leader (KOL) Videos
Purpose: KOL videos feature influential experts in the medical field endorsing or discussing a specific product or treatment.
Content: Interviews, testimonials, or presentations by respected healthcare professionals who share their expertise, clinical experiences, and insights on the product’s benefits and patient outcomes.
Audience: Designed to influence both HCPs and consumers by leveraging the credibility and authority of KOLs in endorsing the product’s efficacy and safety.
Multi-part Comps
This is one of our specialites! Various elements such as live-action footage, computer-generated imagery (CGI), matte paintings, 3D models, and special effects are combined together. Each element plays a crucial role in creating a seamless and realistic visual effect.
Print, Motion and Cinemagraphs
Each format in healthcare advertising serves distinct purposes, leveraging visual and narrative techniques to educate, persuade, and build trust among target audiences while adhering to regulatory guidelines for accuracy and transparency.
These static visual advertisements in magazines, newspapers, brochures, posters, or billboards.
Targets both healthcare professionals (HCPs) and consumers, aiming to inform, educate, and create awareness about healthcare solutions.
Motion
This incorporates next-level visual storytelling, narration, music, and special effects to engage viewers and convey complex medical concepts, product benefits, or patient testimonials.
Cinemagraphs
Hybrid of static and moving imagery, where a minor, repeated movement occurs within a still photograph. It creates a subtle, immersive visual experience that draws attention to specific elements such as product features, patient interactions, or treatment outcomes.
Targets both healthcare professionals (HCPs) and consumers, aiming to inform, educate, and create awareness about healthcare solutions.
Virtual / XR Productions
Virtual production is a cutting-edge filmmaking technique that integrates real-time technologies with traditional filmmaking processes to create immersive and dynamic visual experiences.
We consider virtual production for the right project. We have shot library shoots, print campaigns and examples of backdrops and destinations that have proved to costly to manage.
Here’s a detailed description of virtual production:
Definition and Components: Virtual production refers to the use of digital tools and techniques to create and manipulate virtual environments, characters, and effects in real-time during the filming process. It encompasses a range of technologies including virtual reality (VR), augmented reality (AR), motion capture, real-time rendering engines, and sophisticated camera tracking systems.
Real-Time Interaction: One of the key aspects of virtual production is its ability to allow filmmakers, directors, and actors to interact with digital elements in real-time. This can include virtual sets, characters, and visual effects that are displayed on screens or through VR/AR headsets on set.
Pre-visualization and Planning: Virtual production enables filmmakers to pre-visualize scenes and sequences before actual filming begins. This can involve creating virtual sets and characters, experimenting with camera angles and movements, and refining the visual storytelling in a virtual environment.
On-Set Visualization: During filming, virtual production techniques allow directors and cinematographers to see virtual elements integrated seamlessly with live-action footage in real-time. This helps in making creative decisions on the spot, adjusting lighting, camera angles, and actor performances to achieve the desired visual aesthetic.
Efficiency and Cost-Effectiveness: By reducing the need for extensive post-production work and allowing for immediate visual feedback on set, virtual production can streamline the filmmaking process. It can potentially lower production costs and shorten production schedules by minimizing the need for extensive location shoots and post-production effects.
Integration with Traditional Filmmaking: Virtual production does not replace traditional filmmaking techniques but enhances them. It allows filmmakers to combine the tactile nature of practical effects and live-action filming with the flexibility and creative possibilities offered by digital technology.
Applications Across Industries: While initially prominent in film and television production, virtual production techniques are also being increasingly adopted in industries such as video games, advertising, virtual events, and immersive experiences like theme park attractions.
Our DNA
Our philosophy, where science meets art, directs our ethos, process, and delivery.
We're an extension of your team, committed to enhancing your vision, complementing in-house capabilities, and adding value.
The unique complexities of the healthcare industry require clever concepts and metaphors. As healthcare-fluent visionaries well-versed in industry intricacies, our team comprises specialized experts and medical consultants.
We delve into the creative life cycle of each project, planning its path from conception to full creative ecosystem. Our creations are born from deep understanding, not assumptions.
We’re dedicated to pushing beyond conventional industry boundaries. We don't follow trends; we set them, constantly reimagining, and revolutionizing content production for our clients.
Each project is a rich test bed for experimentation and ideation. Our mission is to redefine industry standards, delivering unparalleled creative excellence which aids agencies in client success.
Our Team
Our team combines the nuance of science and the power of creative talent. Specialists in healthcare, they understand the industry's processes thoroughly.
ALONGSIDE/ Global is a collective of specialist studios, led by entrepreneurs, which are changing the world of production.
We believe the future of production is driven by the convergence of new technologies, elite creative thinking and brands who are excited to embrace game changing opportunities
Our AI Process
AI is a pivotal component of our creative toolkit, seamlessly integrating into our CG, photography, live-action, VFX, and animation pipelines. It energizes our work while championing the power of human creativity, allowing us to deliver truly innovative solutions.
At our studio, we leverage AI to build production-ready workflows that ensure control and stability, delivering results you can trust. Our clients benefit from clear, transparent breakdowns of our production process, providing complete confidence and comfort in navigating today’s complex world of image creation. Let us turn the unknown into your competitive advantage with proven outcomes tailored to your needs.
AI drives innovation and amplifies our creative output. This powerful integration elevates our processes and enables us to deliver ground breaking solutions and captivating experiences, setting us apart in the industry.